The challenge

Adaptomy were asked to work with the businesses global commercial, marketing, sales and support) leadership teams to review current commercial strategy and provide guidance on new commercial strategies and more innovative operating models that could maintain the companies No.1 position in-market.

What we delivered

• Leadership workshops using Adaptomy DNA and 'fast track' strategy development road-map and supporting diagnostics to design a Unified Commercial Engine (UCE).

• Assessment and alignment of strategic imperatives 

• New focus on 'future customers' and the case for challenger brand transformation and positioning.

• Customer journey mapping and customer experience design

• Modelling of 'straight through' processing from  quantified market opportunity to ABM and Key Account Management.

• Content marketing audit, maturity modelling, content marketing capability assessment and process diagnostics.

• Strategic models and case supporting development of transformational UCE and POD based commercial operating model, featured in the Harvard Business Review.

Key take-aways

• Fast-track strategy developed in a fraction of the time that more traditional strategy development processes take.

• Realignment of strategic imperatives, commercial strategy, brand, value propositions, marketing, sales, account management and support disciplines within a new, transformational POD based commercial operating model.