DISCOVERY
Insight, innovation and opportunity
DISCOVERY
Insight, innovation and opportunity
Global insurance and asset management: commercial strategy and operations
Re-design of commercial strategy and operations, new 'go to market' action plans
The challenge
Our initial brief was to improve content marketing, throughout a series of subsequent projects that brief changed to help define a systematic way to craft a differentiated commercial strategy and lay the foundations for a new commercial operating model.
What we delivered
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New strategic positioning, market situational analysis, customer needs and unmet needs analysis, market macro trends, differential advantage, market messaging and dialogue, narrative and positioning.
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How to win in target markets, brand evolution, challenger brand journey, brand building and brand asset management.
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Strategic process road-map, sequencing and back-fill, product to value selling transition.
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Customer journey and experience mapping to expose additional customer value, product and service opportunities, adviser and customer market analysis.
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Review of current communications, campaign, content marketing and channel management strategy and tactics and design of new strategies, tactics, processes and procedures for strategic and tactical execution.
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Support to redefine the commercial operating model, core processes, roles and responsibilities.
Key take-aways
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Systematic approaches to improve commercial strategy and operations really work.
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Wherever you start with our methodologies and approaches we can quickly realise benefits and positive outcome.